Mor Handy: home repair & maintenance website
“Your DMV-area home, in expert hands — one team instead of juggling contractors.”
The brief
Mor Handy is a home-maintenance team serving the DMV. The site sells the one thing homeowners hate most about repairs — coordinating three different contractors — and answers it with a single trusted crew. We also built and ran their Meta lead campaigns for carpet cleaning and outlet replacement.
Why it converts
The design decisions on the live site, and the buyer hesitation each one removes.
- Decision 1
Two buttons, two buyer types
“Get Free Estimate” for planners and a tap-to-call number for people with a problem right now. Both sit above the fold on mobile.
- Decision 2
A “need help this week?” prompt
A small slide-in invites a call or estimate request after the visitor has read the hero, instead of a pop-up on arrival.
- Decision 3
Trust row under the headline
Licensed & insured, fast scheduling, transparent pricing and locally owned — the four objections a homeowner has before letting someone into the house.
Ads we ran for Mor Handy
Mor HandyOne spark away from disaster — before/after panel swap 
Mor HandyDead outlet? Same-day fix 
Mor HandyDon't replace yet — stains, odor & worn spots
