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Facebook and Instagram ads that bring leads, not just likes

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What is Meta ads?

CEO Turbo sets up and manages Meta ads on Facebook and Instagram — pixel and conversion tracking, audiences, lead forms and the ad creative itself. Across seven recent lead campaigns our clients got 147 form leads for $1,103 in total spend: about $7.50 per lead, with the best campaign at $4.31.

What's included

  • Business Manager, pixel, Conversions API and domain verification
  • Campaign structure, audiences and budget plan
  • Scroll-stopping ad creative — before/after, offer-led and UGC-style
  • Instant lead forms with qualifying questions
  • Weekly optimisation: kill losers, scale winners, refresh creative
  • Plain-English reporting on cost per lead and cost per sale

Who it's best for

  • Local services that need booked jobs this month
  • Stores with a product people buy on impulse
  • Artists building a real listener and follower base

Works for: artists, local businesses, Shopify stores

How it works

  1. Step 1

    Offer

    We pick the one offer worth advertising — the $15 transfer, the free estimate, the first cut free.

  2. Step 2

    Creative

    Two to three ad concepts, each testing a different hook.

  3. Step 3

    Launch

    Tracking verified before a dollar is spent.

  4. Step 4

    Optimise

    Spend shifts toward the ad and audience with the lowest cost per result.

How much does it cost?

Pricing depends on scope. After the free Brand Boost call you get a fixed, written quote before any work starts. Ad spend is paid directly to the platform from your own ad account.

Proof

Real dashboards from client campaigns.

Ryan Pool Enagic

Kangen water system — lead form

29

leads

$4.89

per lead

$141.70

spent

Meta benchmark: 35% lower cost per lead than similar ad sets (peer median $7.26)

Meta Ads Manager dashboard: Ryan Pool Enagic Kangen water system — lead form, 29 leads at $4.89 eachView the dashboard

Stackmode computer repair

Computer repair — lead form (set 2)

12

leads

$4.31

per lead

$51.77

spent

Meta benchmark: 66% lower cost per lead than similar ad sets (peer median $12.75)

Meta Ads Manager dashboard: Stackmode computer repair Computer repair — lead form (set 2), 12 leads at $4.31 eachView the dashboard

BIGZO

Artist profile growth

165

profile & page visits

$0.32

per visit

$53.59

spent

Meta benchmark: 62% lower cost per visit than similar ad sets (peer median $0.85)

Meta Ads Manager dashboard: BIGZO Artist profile growth, 165 profile & page visits at $0.32 eachView the dashboard
  • Mor Handy ad creative: One spark away from disaster — before/after panel swap
    Mor HandyOne spark away from disaster — before/after panel swap
  • Phoenix Freedom Firearms ad creative: $15 FFL transfers vs $30–$75 elsewhere
    Phoenix Freedom Firearms$15 FFL transfers vs $30–$75 elsewhere
  • 1 Stikk Mobile ad creative: $75 all-in-one drug-screen mock kit
    1 Stikk Mobile$75 all-in-one drug-screen mock kit
  • Ryan Pool Enagic ad creative: What's really in your water?
    Ryan Pool EnagicWhat's really in your water?
  • Appliance King ad creative: Your washer & dryer called out today
    Appliance KingYour washer & dryer called out today
  • Kingstone Landscaping ad creative: $45 cuts, first cut free — before & after
    Kingstone Landscaping$45 cuts, first cut free — before & after
  • Stackmode ad creative: Don't buy a new computer — tune-ups from $99
    StackmodeDon't buy a new computer — tune-ups from $99
  • Mor Handy ad creative: Dead outlet? Same-day fix
    Mor HandyDead outlet? Same-day fix

Meta ads questions

Still unsure? Ask it on the call — that's what it's for.

How much should I spend on Facebook ads?

Our recent local lead campaigns spent between $52 and $279 each and produced 8–29 leads. A starting test of $10–$20 a day for two to three weeks is usually enough to see which offer and creative work before scaling.

What is a good cost per lead on Facebook?

It depends on the service and area. In Meta's own peer benchmarks shown on our dashboards, similar ad sets had median costs of $7.26 and $12.75 per lead. Our clients' results ranged from $4.31 to $19.91.

Do you design the ads?

Yes — every creative on this site was designed in-house. Creative is usually the biggest lever on cost per lead.

Do I pay the ad spend to you?

No. Ad spend is billed by Meta directly to your card, in your own ad account. You keep the account, data and pixel.

Free Brand Boost call · 30 min

Pick a time. We'll show you what's costing you customers.

  • A live look at your site, Google profile, socials and ads
  • The one change that would bring the most customers fastest
  • A fixed price if you want us to do it — no obligation

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