Appliance King: appliance repair website
“Start with the symptom — Appliance King reviews the brand, condition and job scope before the visit.”
The brief
Appliance King repairs washers, dryers, refrigerators, freezers and dishwashers around Macon. People searching for appliance repair search by the broken machine, so the site is organized the same way. Their Meta lead-form campaign has produced 55 form leads at $6.51 each, and the business owner says a few hundred dollars of ad spend turned into thousands in revenue.
Why it converts
The design decisions on the live site, and the buyer hesitation each one removes.
- Decision 1
Services listed as symptoms people search
Washer repair, dryer repair, refrigerator & freezer repair — each a clear row that matches how people type it into Google.
- Decision 2
Phone number in the header
478-273-7539 is visible on every page next to the estimate button, because appliance emergencies get phoned in.
- Decision 3
Residential and commercial split
Separate navigation paths keep landlords and restaurant owners from bouncing off a homeowner-only pitch.
Best result · Appliance King
A few hundred dollars of ads turned into thousands in revenue.
Per the business owner. The lead numbers below come straight from Meta Ads Manager.
- 55
- leads from the form ad
- $6.51
- per lead
- $357.90
- ad spend
- 59.4K
- page views
- 26.6K
- viewers
- 778
- link clicks
- 186
- new follows
What we set up
- Built the Meta lead-form ad and the lead form
- Optimized their Facebook & social profile
- Optimized their Google Business Profile
