Kingstone Landscaping: lawn care & landscaping website
“A sharper yard. More curb appeal. Less stress.”

The brief
Kingstone Landscaping (formerly Lawn Pups) handles lawn care and landscaping across North Georgia. The rebrand needed to carry the old name's goodwill into the new one, so both marks appear together on the site and in the ads.
Why it converts
The design decisions on the live site, and the buyer hesitation each one removes.
- Decision 1
Old and new logo side by side
Returning Lawn Pups customers instantly recognise they're in the right place after the name change.
- Decision 2
Three risk-reversal chips
Free estimates, no contracts and same trusted crew sit right under the headline.
- Decision 3
Service area named in the first line
Gainesville, Cumming and Alpharetta appear above the fold — useful for people and for local search.
Ads we ran for Kingstone Landscaping

Kingstone Landscaping$45 cuts, first cut free — before & after


