Straight answers on growing your business
Built from our own campaigns and client work, not recycled advice. Every guide starts with the answer.
7 min read
SEO vs AEO vs GEO: what's the difference and which do you need?
SEO gets your page ranked. AEO gets a direct answer lifted from it. GEO gets your business named by AI assistants like ChatGPT and Perplexity. You need all three, in that order.
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6 min read
How much do Facebook ads cost per lead for a local business? (Real 2026 data)
Across seven Meta lead-form campaigns we ran in July–October 2026, clients got 147 leads for $1,103.43 — an average of $7.51 per lead. The cheapest was $4.31 (computer repair); the most expensive was $19.91 (outlet replacement).
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6 min read
How to get your business recommended by ChatGPT and other AI assistants
AI assistants recommend businesses they can fetch, understand and verify. Make your site readable without JavaScript, answer buyer questions directly, keep your details identical everywhere, publish information only you have, and earn mentions on other sites.
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6 min read
Google Business Profile optimization checklist (2026)
Choose the most specific primary category, add every relevant secondary category, list all services with descriptions, turn on matching attributes, write a 750-character description, upload real photos weekly, post weekly and keep new reviews coming.
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6 min read
How to get more Spotify listeners as an independent artist
Fix your profiles so every one points to your music, release on a steady schedule, pitch each release in Spotify for Artists at least seven days early, run small ads to your artist profile, and capture fans' emails so you're not dependent on any algorithm.
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5 min read
Shopify store getting visitors but no sales? 9 fixes
Most stores with traffic but no sales have a product-page problem, not a traffic problem: the offer is unclear, photos don't sell, objections go unanswered or checkout surprises the buyer. Fix the page, then the traffic.
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5 min read
What a local business website needs to get more calls
A local website gets calls when the phone number, service and area are visible in the first screen, prices or starting prices are shown, real job photos and reviews prove the work, and the page loads fast on a phone.
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5 min read
How do I get more Google reviews for my business?
Ask every customer at the moment they're done — at checkout or when the job's finished — and make leaving a review one step. Your Google review link (from “Ask for reviews” in Business Profile) on an NFC tap card, receipts and follow-up texts does that. Never offer incentives or ask only happy customers.
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7 min read
NFC Google review cards: do they work, and are they worth it?
An NFC Google review card stores your review link on a chip. A customer holds their phone near it and your Google review form opens — no app, no searching. They work on iPhone XS and newer and NFC Android phones, cost $15–$40 once, and get more reviews because they cut the ask to one tap.
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4 min read
How to find your Google review link (and make it open the review form)
Your Google review link comes from your Google Business Profile: search your business name on Google while signed in, choose “Ask for reviews” (or “Read reviews” → “Get more reviews”) and copy the link. It looks like g.page/r/…/review and opens the review form directly.
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4 min read
Do NFC review cards work with iPhone and Android?
Yes. Every iPhone XS and newer reads NFC review cards automatically when unlocked — hold the top edge near the card. Most Android phones read them too once NFC is on (it usually is) — tap the middle of the back. iPhone 7, 8 and X can read them through the NFC Tag Reader in Control Center.
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6 min read
What to say to customers to get Google reviews (word-for-word scripts)
Ask at the moment the customer is happiest, make it personal, keep it one step, and never offer anything in return. The simplest script: “We're a small local business and reviews really help. Would you tap this and leave us a quick Google review?”
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5 min read
Google review cards for restaurants, salons, barbers, contractors and retail
Put the card where the customer is happiest and already holding their phone: the check presenter in a restaurant, each station in a salon or barbershop, the final walkthrough for contractors, and the register in retail. Most businesses need one card per place a customer finishes their visit.
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7 min read
How to track booked calls from Meta ads (Pixel + Conversions API)
Fire Meta's standard Schedule event when a call is actually booked — not when the calendar opens — from both the browser Pixel and the Conversions API, with the same event ID so Meta counts it once. Then optimize your campaign for Schedule. That's what lets Meta find people who book, not just click.
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