Coaches & personal brandsFitness coaching & nutrition
Layne Fitness: fitness coaching & nutrition website
“Plan. Train. Adjust. — built around your real life.”
laynefitness.com
The brief
Layne Fitness offers coaching and nutrition plans that fit around work and family. The site starts by asking the visitor what result they want, which turns a brochure into the first step of a consultation.
Why it converts
The design decisions on the live site, and the buyer hesitation each one removes.
- Decision 1
“Tell Layne the result you want”
An intake prompt right after the hero starts the coaching conversation on the page.
- Decision 2
Book a call in the header
A single orange button stays visible on every page.
- Decision 3
Results and articles in the nav
Proof and education pages support both trust and search traffic.
Ads we ran for Layne Fitness
Layne FitnessI will help you build muscle fast
