Coaches & personal brandsPersonal brand & leadership
Mehdi Cohen: personal brand & leadership website
“Build your legacy. Own your freedom.”
mehdicohen.com
The brief
Mehdi Cohen's personal site tells his story from immigrant beginnings to building a legacy, and hands visitors the same blueprint. It serves English and Spanish audiences from the first screen.
Why it converts
The design decisions on the live site, and the buyer hesitation each one removes.
- Decision 1
Language choice before anything else
English and Español buttons sit in the hero so Latin American visitors aren't lost on page one.
- Decision 2
First-person story
The intro is written in his voice, which is what a personal brand is selling.
- Decision 3
Full-body portrait as the anchor
A confident, open-arms photo gives the page a human centre instead of graphics.
