Local businessesSod delivery & pickupDenver, Colorado
Joscar Turf: sod delivery & pickup website
“Fresh sod delivery and pickup in Denver — cut daily.”
joscarturf.com
The brief
Joscar Turf sells farm-fresh sod for pickup in Arvada and delivery across the Denver metro. Buyers want to know three things: is it fresh, what blend, and can I get it today. The homepage answers all three before the first scroll.
Why it converts
The design decisions on the live site, and the buyer hesitation each one removes.
- Decision 1
Call and text buttons
Contractors prefer texting an order, so “Text Us” sits next to the phone number.
- Decision 2
Blends explained in plain words
Kentucky bluegrass for shade, sun and traffic; fescue for drought tolerance — written for homeowners, not agronomists.
- Decision 3
Pickup address in the header
The yard address is visible on every page so pickup customers don't have to hunt.
