BAM Sprinklers & Landscaping: sprinklers, irrigation & xeriscaping website
“Denver's trusted sprinkler, landscaping and xeriscaping professionals.”

The brief
BAM is a BBB-member landscaping company with 25+ years in the Denver metro. Their customers call — they don't fill out long forms — so the site puts two phone lines and the opening hours front and centre.
Why it converts
The design decisions on the live site, and the buyer hesitation each one removes.
- Decision 1
Two call buttons in the hero
Both office lines are one tap away on mobile, with business hours listed directly beneath.
- Decision 2
Credentials before claims
“BBB Member · 25+ years serving Denver” appears above the headline so trust lands first.
- Decision 3
Xeriscaping in the H1
Water-wise landscaping is a high-intent search in Colorado, so it's in the main heading.


