Local businessesTires & auto repairArvada, Colorado
Ares Tire & Auto: tires & auto repair website
“Arvada's most trusted shop — used and new tires plus brakes, shocks and rims.”
arestireandauto.com
The brief
Ares Tire & Auto sells new and used tires and handles light-duty repairs in Arvada. The site keeps the decision simple: honest pricing, a call button and an online appointment booking.
Why it converts
The design decisions on the live site, and the buyer hesitation each one removes.
- Decision 1
Book appointment as the primary action
Appointments fill the bay schedule; the phone number is still in the header for walk-in questions.
- Decision 2
Used tires named up front
Budget buyers search for used tires specifically — it's in the first sentence.
- Decision 3
Dark, mechanical visual tone
Real shop photography matches the trade instead of glossy dealership imagery.
