ArtistsMusic producerAtlanta, Georgia
YARI: music producer website
“Make the song they can't file away.”
yaribeats.com
The brief
YARI is a producer working with artists in Atlanta and remotely. The site sells two things — beats and production sessions — and gives each its own button so artists know exactly what to do next.
Why it converts
The design decisions on the live site, and the buyer hesitation each one removes.
- Decision 1
Two clear money buttons
“Buy Beats” for artists ready now and “Work with Yari” for full productions.
- Decision 2
Book a production call in the hero
Bigger projects start with a call, so it's the primary action under the headline.
- Decision 3
Editorial poster typography
Heavy condensed type and collage photos match the music instead of a template look.
